Gretchen Kelley Bietz Headshot.jpg

Gretchen Kelley Bietz

Founder & CEO 

Gretchen Bietz is a fund development consultant, a fruit grower, a mother, and a firm believer that good crust is a critical element in most meals.  


Gretchen started fundraising as a college student at the University of Idaho, and she’s never stopped. She believes that non-profits are vital community and economic drivers and that fundraising is "where the rubber meets the road."


Gretchen has spent her career helping non-profits create, build, and implement comprehensive organizational and fundraising strategies that strengthen and enrich their impact. A northern Nevada resident since 1995, Gretchen was integral to raising $22M to design, build, and open the Terry Lee Wells Nevada Discovery Museum; advocated for hungry neighbors as Chief Development and Marketing Officer at the Food Bank of Northern Nevada; and worked as the University of Nevada, Reno’s Director of Annual Giving.


Jumping into the world of consulting in 2015, Gretchen quickly got busy and found the ideal chance to expand her bandwidth when she bumped into long-time friend Dina Hunsberger in a parking lot. The Blueprint Collaborative was born.


When she isn’t using her talents to connect people and ideas, Gretchen enjoys cooking comfort food, raising kids with her husband, Forrest, and partnering with her sister Robin to operate an orchard homesteaded by her great-grandfather in the Snake River Canyon of Idaho.


Rachel Tatro

Vice President

Rachel Tatro's work has spanned the political, corporate and non-profit worlds. She is currently working as a capital campaign consultant for The Blueprint Collaborative. Prior to that, she served as the Director of Development and Marketing at Northern Nevada HOPES, a nonprofit community health center in downtown Reno, where she was responsible for managing all development, marketing, and advocacy efforts for the organization.


Prior to joining The Blueprint Collaborative, Rachel worked at the George W. Bush Presidential Center where she oversaw marketing and communications campaigns for a number of high-profile events, including: the Bush Library’s dedication, U.S.-African First Ladies Summits, and the Presidential Leadership Scholars Program – a historic partnership between the presidential foundations of George W. Bush, Bill Clinton, George H.W. Bush and Lyndon B. Johnson.


Rachel began her career on Capitol Hill working for the National Republican Senatorial Committee, and for Senators John Ensign (R-Nevada) and Tom Coburn (R-Oklahoma).


Rachel graduated from Oklahoma State University with degrees in Marketing and Accounting. She serves on the Doral Academy of Northern Nevada Foundation Board and is a member of the Junior League. She is the wife of Don Tatro and proud mommy to their two Tatro tots. If she’s not working, volunteering, or "momming" – you can usually find her on the golf course or skiing at Mt. Rose.

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